Apr. 12, 2007
Switched On: The Rules of Soda-Club

The first rule of Soda Club is: beverage companies do not talk about Soda Club. Many Switched On columns have addressed devices that quench the thirst for digital entertainment. This one addresses a thirst that often develops while enjoying it, one that Americans often quench by drinking more than 55 billion liters of soda and seltzer each year.